Selling Your Home this Winter? Here’s How to Succeed

October 3, 2020

Fall is upon us, and that means winter will be here before you know it. Winter and late fall are generally considered the low-point of home sales, and there are some logical reasons for that. After all, cold temperatures make it harder for people to venture out. However, due to various reasons like a new job or emergency situation, not everyone gets the luxury of being able to sell (or buy) in peak months. Here are some tips if you’re planning on selling your home this winter season. 

Aesthetics: Winter conditions might mean your home may not look its absolute best, but there are still a few things you can do to increase the curb appeal. This can include making sure that a path to the door is cleanly swept and cleared of snow, the windows are washed, and you do whatever you can to let more natural light into the home. There are also some of the fundamental steps that you’d want to take at any time of the year, like getting rid of clutter and keeping the rooms clean. These best-practices will always help your home look more attractive to potential buyers.

 

Understand Expectations: While it’s true that putting up listings for your house in winter means that you’re probably going to be seeing less buyers in general, this doesn’t mean you are necessarily selling for less. Most of the time, people who are looking at a home in wintertime are highly motivated to buy. This means that you can still get a solid price for your home. The main challenge is that putting your home in front of those buyers may be harder now than at other times of the year. This just means that you and the Best Realtor in Victoria BC need to put together a solid marketing plan to give you the best chances at landing a successful sale.

 

Mix Up Your Listing Photos: You may be putting up your home at a time where you can’t really showcase the work you’ve put into landscaping. You don’t want that work to go to waste, though, so make sure that you add pictures from all times of year to your listing. If you’re stuck taking winter photos, it may be worth it to look to a professional photographer for help. They will be able to make your home look its best, even in winter conditions. 

 

Examine and Prioritize Wisely: Winter conditions are going to expose any issues with your HVAC systems or drafts in your house. As a result, when you’re making repairs and upgrades prior to going on the market, these are some of the areas where you will want to focus. Fixing any drafts around windows and doors and making sure your house has a reliable source of heating could make or break the deal with a wintertime buyer, as those flaws will be much more noticeable during the cold season.

 

In many cases, selling a home in winter isn’t just throwing up a listing and waiting for calls, but learning how to navigate the market effectively. However, it can be difficult to learn this new side of the market while dealing with all of the other aspects of selling a home and finding a new place to live. This makes the Top Realtor in Victoria BC your perfect asset. Our expertise will help you navigate the winter market and get a great price for your home at any time of year. If you are ready to get started on this journey, reach out to our team today.