How to Make Your Home Stand Out in the Market

August 1, 2020

Every home has its own unique traits that make it special, and when it comes to selling your house, those traits are what’s going to separate yours from some other local option. A real estate agent in Victoria BC, can put their expertise to work finding potential buyers, but their efforts can only pay off so far as the home’s initial qualities. If you’re trying to market a fixer-upper at top-sale prices, you’re not going to have a lot of success. As a result, you want to focus on the qualities that make your specific home most appealing. Here are some of the things you can focus on to make your home stand out in the market.

Make Your Home Stand Out in the Market

Recent Renovations

A major factor that shifts asking prices is the amount of work that the buyer feels they will need to put in after purchase. If you have recently redone a kitchen or bathroom, they could save a lot more headaches and frustration simply by buying your home at a higher price. Make sure you make the point very clear when marketing your home.


Luxury Materials

Sometimes, your home may have a historical or luxury material used in construction or renovation, like a marble counter top or original walls/flooring. You want to highlight these for multiple reasons. They may draw in people who are interested in that aesthetic without having to renovate and add it themselves. Additionally, some buyers may not want those materials due to the maintenance or cost involved. For that reason it’s best you make that clear quickly so that a misguided buyer doesn’t waste your time, or their own.


Added Amenities

If you have something like a pool, hot tub, sun-room, or large backyard, you want to make sure that you highlight these features. They will separate your home from other ones in your community that may have the same base construction. Having unique or popular amenities tied to your property can help raise its value and secure a sale.


Curb Appeal

A first impression is a lasting one. Make sure you highlight any major investments that you made in this area, whether it’s landscaping work or changes to the door, siding, or other external areas of the property. Curb appeal is important to drawing in potential buyers and increasing your chances of selling.


The Neighborhood

This may not technically be related to the house itself, but it’s always going to impact your sale price and interest. For example, if your home is in a widely acclaimed school district, families with children may be willing to buy in at a larger price than for the same house in another area. Proximity to things like entertainment and public transportation matter as well. The importance of these things can change depending on the type of buyer you are looking for. Proper consideration of the neighborhood and surrounding area can inform your asking price and marketing strategy.


Make Your Home Stand Out in the Market

Knowing some of the key traits that help sell a home is useful, but it’s only going to get you so far. You need to understand how to best market those traits, as well as put your home in front of buyers who are going to want a home that has those traits. For all of this, you’re going to want the help of the Best Realtor in Victoria, BC. They will help you take an inventory of your home, and connect you to the buyers who have the best chance of doing a successful transaction. When it comes to real estate in Victoria BC, look no further.

If you are interested in getting in touch with Brad Maclaren, or looking to buy or sell a home, visit our contact page.